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As we come to the end of another busy and successful year here at REDD, we’ve been looking back at some of our achievements over the last twelve months.
CEO Russell Smithers, Head of Development Mark Tredwell, and Head of Investment Henry Lester share their 2023 highlights.
- Securing planning permission at One Palace Green
A major highlight of the REDD year was securing planning permission for an exceptional new super-prime development at One Palace Green.
REDD plans to restore this beautiful Grade II*- listed building, located in Kensington Palace Gardens, into a new luxury residential scheme. Historically provenant, One Palace Green was originally built in the late 1800s as a 17,000ft² mansion for George Howard, 9th Earl of Carlisle. It was by renowned architect Philip Webb, with interiors by William Morris. In 1957, the building was converted into a collection of apartments by The Crown Estate.
Award-winning architectural practice Pilbrow & Partners was appointed to design the new scheme, with the interiors done by Martin Kemp, Donald Insall Associates advising on heritage and Gerald Eve on planning. The address will have a 5-star concierge and property management service, overseen by REDD‘s in-house management team.
Russell adds: “One Palace Green is a landmark acquisition for REDD and will create one of the top-tier luxury residential developments in London.”
- The Osborn, completion and near sell out
Earlier this year REDD was appointed by Brydg Capital to manage and bring to market The Osborn, an exclusive collection of 15 new warehouse-style homes and one commercial unit in E1.
Nestled in the vibrant area of Spitalfields, known for its rich creative and cultural atmosphere, The Osborn is a rare premium apartment scheme designed by renowned architects Moreno Masey. The location benefits from proximity to the City, excellent transport links and diverse amenities.
2023 saw REDD complete the development of these stunning contemporary apartments and launch them to market, with almost all already sold.
Mark added: “Ideally located and beautifully refurbished, The Osborn has been an incredibly exciting project for REDD. We’re delighted to have seen so much demand in such a short space of time.”
- 6 Charles Street is well underway
2023 saw work get underway on 6 Charles Street in Mayfair, which REDD is developing to bring a mix of residential properties to the sales market in 2025.
REDD is working with interior designers 1508 London and MSMR Architects on the extensive refurbishment and reconfiguration of 11 luxury apartments split across the existing building and adjacent Hays Mews house.
This extremely exciting development is scheduled for completion in Spring 2025.
- Industry accolades for Flat A, 7 Charles Street
Having acquired this three-bedroom apartment at 7 Charles Street in 2018, REDD worked with interior designers Taylor Howes and MSMR Architects on a sensitive refurbishment and extension.
The layouts have been reconfigured to maximise the internal spaces and a central courtyard was reinstated to provide outdoor space and bring natural light into the property. The apartment launched to the sales market as a ‘turn-key’ Mayfair residence in spring 2023.
The subsequent months saw immediate and extremely positive interest in the property, and in September, 7 Charles Street won the 'Residential Market Value £10 Million Plus' category at the International Design & Architecture Awards.
- The sale of 51 Mount Street
The REDD team were delighted to complete the sale of 51 Mount Street earlier this year, having launched it to market in 2022.
Designed in 1890 by John Evelyn Trollope, 51 Mount Street is a light-filled central London idyll. The building’s Portland stone facade is typical of its exclusive Mayfair location.
The refurbishment was realised by REDD in partnership with interior design studio Taylor Howes Designs. Original Queen Anne and Jacobean revival architectural details include south-facing bay windows and intricate masonry, which are complemented by the interior scheme.
- Building on the REDD network
A key highlight for Henry and the investment team in 2023 has been consolidating strong and lasting relationships with institutional investors. He added “we’re very much looking forward to continuing working with these partners into 2024 and beyond.”
2023 also saw REDD develop and grow its now very popular breakfast series the ‘REDD Roundtable’, which over the year saw some 100 plus people gather to attend talks by guest speakers and to network as the breakfast event hosted at REDD’s London HQ. The topics and speakers varied from Knight Frank’s Tom Bill, Head of UK Residential Research, discussing the wealth landscape going into 2024, Andrew Knight, Data Standards Director at RICS who provided insight on the future of prop-tech and AI in Real Estate and author and Partner Architect at PDP London, Marion Baeli sharing her knowledge on sustainable building practices and retrofitting.
