REDD, secured planning for its landmark development, One Palace Green. REDD worked with planning advisor Gerald Eve and architect Pilbrow & Partners to secure the permission. 

The news, which will see the Grade II* listed mansion property - originally the London residence of George Howard of Castle Howard, the 9th Earl of Carlisle - transformed into five apartments and a separate coach house, is dovetailed by the announcement of Martin Kemp Design as the interior design studio and Randle Siddeley as the landscape architect. 

Located on a 0.25 acre site in Kensington Palace Gardens, overlooking Palace Green and Kensington Palace, the mansion - originally built in 1868-1870 - will upon completion, become one of the finest residential developments to launch in London. Kensington Palace Gardens, a half mile road flanked by embassies and private mansion residences, has long been dubbed Great Britain's most expensive street and the multi-unit development by REDD brings a rare opportunity for buyers to acquire an apartment within this secure and prestigious address.

Designed in Queen Anne revival style by architect Philip Webb, the property features original interiors by William Morris of Morris, Marshall, Faulkner and Company. In 1957 One Palace Green was converted into a collection of large lateral apartments by The Crown Estate and the proposal by REDD will seek to safeguard the future of the listed building.

Behind double gates and a carriage driveway, the interior design intentions of Martin Kemp and his team speak to a desire to pay homage to the rarity of the building and its significance in artistic and design history. Peppered throughout the design by Martin Kemp Design are small nods to the pedigree of the building. Sourcing from within Britain wherever possible, Martin Kemp Design intends to procure timber from North Yorkshire, in a poetic homage to Yorkshire being the seat of the Howard family, and to take tonal inspiration from the William Morris archives, just two examples. 

Turning to Webb’s original drawings for inspiration, the interiors of the five apartments and coach house, will seek to reintroduce the arts and crafts spirit of the property. Integrating picture rails and decorative panelling, so that artwork can be displayed at its optimum and reinstating a staircase in the original central stair hall. 

Supporting REDD’s wider environmental ambitions, the building’s thermal performance will be significantly enhanced. Improvements to the fabric will be augmented using green technologies, such as a ground source heat pump, which will provide energy efficient heating and hot water that is not reliant upon fossil fuels. In keeping with Pilbrow & Partners’ own commitments, the creative and considered designs ensure that the restored address will surpass current building regulations and, where permitted and in line with the Grade II* listing, deliver a development that combines exemplary levels of sustainability with luxury living. 

Upholding the discrete and ultra-luxury nature of the residence and its address there will be a concierge, private parking and a number of branded lifestyle partnerships tied into ownership within the building. 

Mark Tredwell, Development Director, REDD said: “Developed with an understanding of the history and significance of the Grade II* listed building, One Palace Green is a rarity in London property. It is a discrete property, tucked away and despite its size, it’s unassuming and accustomed to its surroundings. Upon completion, it will be one of the finest properties to come on the London market. We’re excited to work with Martin Kemp Design and the wider project team, including landscaper Randle Siddeley, to sensitively revive this great artist's residence, suitably equipping it for 21st century living, whilst celebrating the Webb exterior and Morris interior.” 

Martin Kemp, founder and creative lead at Martin Kemp Studio commented: “We are incredibly proud to be partnering with REDD on the One Palace Green development. Built by Arts and Crafts architect Philip Webb in 1870, One Palace Green has an impressive and affluent history - occupied by a string of key historical figures, including William Morris and George Howard the 13th Earl of Carlisle. The design will pay homage to the ancestry of the building, with materials locally sourced and carefully considered. One Palace Green is a very special project for Martin Kemp Design and we are very much looking forward to getting started.”

Fred Pilbrow, Senior Founding Partner of Pilbrow & Partners, commented: “This magnificent building has been much altered and more recent works have only served to undermine the clarity and coherence of the original architecture. In fact, over the second half of the 20th Century, the building was substantially modified, both internally and externally, removing all visual consistency and leaving little trace of the original Morris interiors. Defining One Palace Green’s future in its third century, our designs seek to restore the architectural integrity and secure the long-term preservation of this quite exceptional heritage address. Underpinned by sound sustainability credentials, tradition and craftsmanship will live comfortably alongside innovation and smart technology.”